India: Features & Restrictions

India is a very complex market and there are a number of different regulations and restriction you must comply with:

NDNC registration

Messages sent to numbers registered in the Indian NDNC (National Do Not Call registry) list will be blocked. You can check the destination number on the Telecom Regulatory Authority of India registry using the following search tool: (omit India International prefix 91)

Permitted Hours of Delivery

We can only guarantee message delivery between 9am to 9pm. Messages submitted after 9pm we will attempt to send, but due to local regulations, these messages will be queued until the morning and you will be charged for them as usual.

Transactional route application

If you have transactional messages which are either user-generated or expected, you can register to bypass these two filters. It requires a 6 - Alpha sender ID and SMS example for registration (minimum 25k SMS per month).This SenderID will be used as often as possible but a major percentage of traffic will still be overwritten to ensure delivery: SenderID will be prefixed with 2 letters depending on which carrier was used to deliver the SMS to the final operator, or more commonly a random number; e.g. MD-XXXXXX (where XXXXXX is the registered SenderID)

Any unregistered sender ID is fixed to a local shortcode as required by Indian regulations, whether the destination number is registered on the NDNC list or not.

Anti-spam measures

Number of messages to the same number limitations:

  • More than 6 messages with the same sender or text to the same number within an hour may be blocked
  • Users may not be able to receive more than a total of 200 SMS per day across all incoming streams.

Political Reasons

Messages towards Jammu and Kashmir networks (example, 405/55 - Airtel J&K) will be blocked by the government due to political sensitivity.

Reliable handset delivery receipts - Yes 
Dynamic SenderID - Pre-registered Alpha (6 letters) or Fixed local shortcode
Unicode - Yes 
Concatenated Messages - Yes


Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Please sign in to leave a comment.
Powered by Zendesk