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How is opt-out managed when user reply or text STOP to our number?

Question

What happens when a user sends stop to the assigned number?

Can a user re-subscribe once he/she sent stop?

Answer

The Opt-out flow is handled by Wire2Air as follows:

  • A user sends the word 'STOP' to your assigned number or reply STOP to your text broadcast.
  • Wire2Air sends the following outbound message to the user: 'You have been removed from the subscription and will not receive any further messages. Text back "unstop" to receive messages again. Msg&Data rates may apply.
  • Any subsequent MT messages sent from your account to the mobile number will fail with error code 17 - 'Blocked' - you tried to send a message to a blacklisted phone number. That is, the user has already sent a STOP opt-out message and no longer wishes to receive messages from you.'
  • If the customer wishes to re-subscribe to the service, he/she can send a new message to the assigned number with the word 'UNSTOP'.
  • User 'STOP' and 'UNSTOP' requests are forwarded back to a customer as well.
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